Nothing in this world is perfect. Everything comes with some good points and some bad points. Business is such a thing you which you can relate risk more than anything else. If you are looking forward to make a mark in business, online or offline, you need to know one fact very well that you must be ready to take challenges and a lot of risk with your money. But one thing you can be sure that in online business you will have to risk a mush less amount as the capital for the business than in offline business. So if you are ready to take the little risk and have some extra income do not wait start the online business today itself and see how quick you are having a good income. But before going into the internet marketing business you must know that along with some advantages of this business there are some disadvantages too. These disadvantages if not tackled properly might create problems in your business. Firstly it is fact that there are few people who like to shop online. The percentage is slight above 50%; therefore your customers might be less for you.

The question of security comes here too. There are many customers who believe that internet is not at all a safe area to transact especially when credit card comes in question. Your customers will be doubtful about the security of your website and will avoid giving out details which will again have an effect on your business. Most of the customers still prefer buying things at a face to face deal, if your business in based on a small locality and you have also got shops out there, people will always prefer going to the shops personally to buy things.

It is a fact that online marketing costs you less but it is not free. There is the cost of hardware, software, cost of domain name and website and also the cost of web site design. All these will be included in your capital. In internet marketing there is a lot of competition as there are so many sites and your customers are searching for sites. They might find a better site even before finding yours.